Earning money on YouTube can be a solid way to generate income, whether as a side hustle or full-time career. Here are the main ways people make money on YouTube:
1. Join the YouTube Partner Program (YPP)
To monetize your channel with ads, you need to:
- Have 1,000 subscribers
- Have 4,000 public watch hours in the past 12 months or 10 million Shorts views in the last 90 days
- Comply with all YouTube policies
- Link an AdSense account
Once accepted, you earn money through:
- Display ads
- Skippable and non-skippable video ads
- YouTube Premium revenue
2. Channel Memberships
If you're eligible (typically 1,000+ subscribers), fans can pay a monthly fee for perks like badges, emojis, or exclusive content.
3. Super Chat & Super Thanks
During live streams and Premieres, viewers can pay to pin their messages or show appreciation with one-time donations.
4. YouTube Shopping & Merch Shelf
Sell your own merchandise directly through YouTube if you're eligible and partnered with a supported merch platform (like Teespring).
5. Affiliate Marketing
Promote products and earn a commission for every sale made through your affiliate links. Great for product review or tutorial channels.
6. Brand Sponsorships
Companies may pay you to mention, review, or promote their product or service. This often pays more than ad revenue.
7. Create & Sell Your Own Products or Services
Examples:
- Ebooks, courses, presets
- Coaching or consulting services
- Paid communities (Discord, Patreon, etc.)
8. YouTube Shorts Fund / Shorts Revenue Sharing
YouTube pays eligible Shorts creators from the Shorts Fund or ad revenue pool.