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Here’s a guide to the best shopping stores and malls in Bulgaria, especially in major cities like Sofia, Plovdiv, and Varna:
1. Paradise Center (Sofia)
- Why go: The largest shopping mall in Bulgaria
- What’s inside: 350+ stores, including Zara, H&M, Massimo Dutti, Nike, Bershka, and a large cinema, food court, and even a rooftop terrace.
- Perfect for: All-day shopping and entertainment
2. Serdika Center (Sofia)
- Style: Upscale and fashion-forward
- Stores: Mango, Calvin Klein, Guess, Desigual, Tommy Hilfiger, etc.
- Bonus: One of the best selections of international fashion brands in Bulgaria.
3. The Mall (Sofia)
- Location: Tsarigradsko Shose Blvd.
- Features: Large range of stores, tech shops, and a great cinema complex
- Popular with: Younger shoppers and tech enthusiasts
4. Sofia Ring Mall
- Next to: IKEA Sofia
- Unique for: Scenic views of Vitosha Mountain, a mix of fashion, home decor, and a huge kids’ entertainment area
- Great for: Families and longer shopping trips
5. Mall of Sofia
- Downtown location makes it ideal for tourists
- Shops: Mid-range fashion and essentials, plus a nice movie theater and eateries.
6. Grand Mall Varna (Varna)
- Eastern Bulgaria’s top shopping spot
- Stores include: Reserved, LC Waikiki, H&M, Adidas, etc.
- Also has: A cinema and lots of local food stalls
7. Plovdiv Mall (Plovdiv)
- One of the top spots in Bulgaria’s second-largest city
- Mix of: International brands and local boutiques
8. Central Market Hall (Sofia)
- For something traditional: Local foods, souvenirs, handmade goods
- Vibe: Historic building, cultural shopping
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